Social media is such an Innovative field that it changes on a day-ly basis, making thinks not so simple to keep up with.
I love to educate my self to achieve simplicity.
I came across Simplify 360, (I love the name, it says it all).
As they express on its web site: “Simplify360 enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence.”.- Simplify 360. (2012).
I came across their ideas thanks to SlideShare where I was searching for a study case on Twitter, and I was surprise to find that Simplify 360 have a presentation on exactly the same case that I was searching for: “How Dell Succeeded on Twitter : A Social Media Case Study”. (I download it 😀 ).
Eventually I was lure into their web page and requested a Demo, for my surprise they answer/contacted me in less than 06 hours with a personalized video conference with Arjun part of their sales team, and here the first tip of this post:
“On the costumer service side on social media: the fastest answer is the best one“
But in this case it means that they were really listening. Witch can mean: they are a small start up with no so many people communicating with them or they have 1,000 workers listening their channels for them or mmm… Could it be that they have a really smart CRM Analytic solution that does the hard part of searching and filtering communications about your brand on line? mmmm….
At the end I end it up loving the free demo and the Chat with Arjun, they send me their price list (really reasonably priced actually). Even better I obtain a trial of 15 days to play with it.
It is clear that Simplify understands their sales process as Turner, J., Shah, R. (2011 p.47). explain us:
They moved me from Prospect to Conversion in 2 hrs thanks to their understanding of their clients. They know that I had done my homework before even contacting them, I appreciated it.
On the following days I’ll be using their software and evaluate its potential and i will keep you updated.
Thanks for your time.
Simplify 360. (2012). About us. [Web page]. Recovered on December 21, 2012 from http://simplify360.com/en-us/about.php
Simplify 360. (2012). Main page. [Web page]. Recovered on December 21, 2012 from http://simplify360.com/
Simplify 360. (October 18, 2012). Simplify360 : The Best Social Media Management Platform. [Video]. YouTube. Recovered on December 21, 2012 from http://www.youtube.com/watch?feature=player_embedded&v=OUrTC-qDl-Q
Simplify 360. (December 18, 2012). How Dell Succeeded on Twitter : A Social Media Case Study. [PDF document]. SlideShare. Recovered on December 21, 2012 from http://www.slideshare.net/bexdeep/case-study-dell-15680856
Slideshare. (n.d.). Main page. [Web page]. SlideShare. Recovered on December 21, 2012 from http://www.slideshare.net/?ss
Simplify360 Sales. (n.d.). @S360_Sales. [Twitter Account]. Twitter. Recovered on December 21, 2012 from https://twitter.com/S360_Sales
Simplify360. (n.d.). @Simplify360. [Twitter Account]. Twitter. Recovered on December 21, 2012 from https://twitter.com/simplify360
Turner, J. Shah, R. (2011). How to make money with social media. An insider’s guide on using new and emerging media to grow your business. Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458, USA. ISBN-10: 0-13-210056-8 ISBN-13: 978-0-13-210056-4