How to set up a Twitter Promoted Account SMO Experiment | SMO

I decided to run a: “Twitter Promoted Account SMO Experment” thanks to HootSuite and Twitter recognizing me as a Preferred Customer.


Yes I know they got me with a freemium strategy that latter is going to be expensive, but hey $100usd is a great freebie!

Anyway  went and set up a campaign to promote my account on twitter ads.


This is a typical Cost Per Action (CPA), the action being “to follow @cristoleon_“, and starting this little SMO Experiment.

According to Twitter Ads:

I set a per day expense of $3usd my “Add” will be $90usd a month for 30 days, witch in my case is great because a need positioning not awareness.

You may notice they set up a maximum amount to pay (This in fact is your minimum or bottom line). that is how much you’ll pay for ever follower, and they say this will be everything from 24 to 34 new followers per day.

Let’s understand this microeconomy here:

offer demand by cristo leon

My ideal balance is 26 to 32 followers for $2 usd each = 29

There fore I can predict 29 new followers per day at a $2 usd cost = $58usd a day.

Wow i can run out of money in 2 days!!!

That is why it is important to set up a Maximum to spend per day.

I have two options:

  • 50 followers in 1 day = $100 usd ($2usd per follower)
  • 50 followers in 30 days = $100 usd ($2usd per follower)

offer demand days

In this example I want to position my name for one month with the banner of promoted tweet, there fore i set a maximum to spend per day of $3usd In the case a will like to have 50 followers in one day I will put a maximum of $100usd.

What will happen if i double my bet?

Twitter ad is really clear you get an automatic estimate right there.


So the difference is obvious more followers!!!

USD Min Max
 $      3.00 24 34
 $      6.00 33 49

I am starting my test with this numbers

cristo smo

So for my free $100 usd I could expect

  • a minimum increase of 40 followers
  • a maximum increase of 10,000 followers

I like my average of 5,020 impressions (the amount of people that can actually see my brand been promote),  but been realistic a 0.38% of follow is only 19 followers.

End result

40 min + 19 follow rate is a good 59 followers in a month for $100 usd, not bad, not bad at all.

Lets run the experiment and i will let you know the result of it one month from know on january 20 of 2012


HootSuite. (n.d.). Main page. [Web page]. HootSuite. Recovered on December 21, 2012 from

Twitter. (n.d.). Main page. [Web page]. Twitter. Recovered on December 21, 2012 from

Twitter Ads. (n.d.). Main page. [Web page]. Twitter. Recovered on December 21, 2012 from

Leon, C. (2012). @cristoleon_. [Twitter Account]. Twitter. Recovered on December 21, 2012 from

Wikipedia. (n.d.). Cost per acquisition. [Wiki]. Wikipedia. Recovered on December 21, 2012 from


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